Jan Polák
Creative Director
Blending aesthetic appeal with seamless functionality,
ensuring each project not only looks stunning but also works effortlessly.
Currently: Freelancing – Europe
Previously: Miss Aura International, SAKO Studio
Reach me out on janpolak.photography@gmail.com
I'm Available for hire
— Process
Concept
I start by defining the main idea behind the fashion story. I develop the visual direction through silhouette, styling, fabrics, color palette, beauty, hair, makeup, casting, and model attitude. I then connect these elements with the location, lighting, composition, and references to create a cohesive fashion language. Every creative decision is made to support the story and give the final image a distinctive identity.
Moonboard
I build the moodboard together with fashion designers, stylists, makeup artists, and other creatives involved in the project. We develop the visual direction through fashion references, silhouettes, fabrics, colors, beauty, hair, makeup, locations, and lighting. The moodboard brings all these ideas together and creates a shared vision for the final shoot.
Pre-production
I turn the creative concept into a clear production plan. I coordinate the team, confirm the location, casting, wardrobe, styling, hair and makeup, and prepare the shot list and schedule. I also plan the technical setup, including camera bodies, lenses, lighting, modifiers, stands, backgrounds, tethering, and other equipment needed to achieve the desired visual style. Every creative and technical detail is prepared in advance so the shoot runs smoothly and the final images stay true to the concept.
Finish
After the shoot, I carefully select the strongest images and refine them through professional retouching and color grading. I focus on skin, details, tones, composition, and the overall visual consistency of the series. The final images are a combination of the original concept, creative direction, and precise post-production.